BMW brand image campaign … Starting on June 20th.

The Story Of Joy … (German version) … preview:

https://mediapool.bmwgroup.com/media…0&actEvent=wmv

Translation:

We are BMW.

But we do not build cars only.
We invent time-machines, / @an older man in 1er /

build snowploughs, / @X5 snow drifting /

and create artworks. / @Z4 painting /

We make new friends, / @a kid with diecast model cars /

and maintain friendships. / @BMW meetings & events shots /

We are efficient,/ @EfficientDynamic solutions /
and dynamic.

We give future a face. / @GINA Concept /

We have known from the start
that what people feel is just as important as what they drive.

Joy is what makes us move / moves us.
Joy is BMW.