Probably the thing that irks me the most [in car design] is when I see this repetition of the known, because it shows people have comfort zones that are too tight to themselves and they’re really afraid to walk out of those. And then somebody comes up with a new idea, and then everybody follows that because their comfort zone has been expanded. The work that we’ve done in the last ten years has been about expanding those comfort zones.
– Chris Bangle, BMW
About the film
Objectified is a feature-length documentary about our relationship to manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about industrial designers, the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.
Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?
Read director Gary Hustwit’s post about the film.
Objectified is currently in production and will have its world premiere in March 2009. Join our mailing list or subscribe to our RSS feed to stay informed of screening announcements.
Featuring
Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)
Tim Brown (IDEO)
Anthony Dunne (London)
Dan Formosa (Smart Design)
Naoto Fukasawa (Tokyo)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
David Kelley (IDEO)
Bill Moggridge (IDEO)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Davin Stowell (Smart Design)
Jane Fulton Suri (IDEO)
Rob Walker (New York Times Magazine)
and more participants TBA
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